Career services to career readiness: Unlocking pathways to employment

Confidence in higher education is being closely scrutinized, with a recent Gallup-Lumina survey showing that more Americans think college just isn’t worth it. At the same time, the employment landscape is shifting rapidly as generative AI takes on many of the foundational tasks that once introduced students to fields like marketing, finance, operations and even computer sciences.

The convergence of these factors puts career services at a critical crossroads—and while this key function holds the power to prove the value of a degree, it remains underutilized and underresourced.